URL Shortener | The Pros of Link Shortening | How It Helps in Online Business and Digital Marketing?
Digital Marketing Q&A Session #73 live with Roy Digital
Sharing long, complex URLs online is not a good idea – hence the need for link or URL shorteners.
The simplest and most effective way to avoid the pitfalls is to understand how URL shorteners work. Through this knowledge, you can seek to understand how shortened URLs behave in different situations, enabling you to harness the benefits for your own gain in Digital marketing and your Online Business.
In this Video, Iam going to share with you the pros of URL shortening, and what they mean for you. To start, let’s briefly discuss the background behind link shorteners, then jump right in!
Link shorteners have been around for longer than most people realize. A popular example is Tiny URL, which was launched by web developer Kevin Gilbertson in January 2002, and still remains popular.
Originally, link shorteners were primarily used to keep long URLs from becoming fragmented within email clients. This was due to text wrapping concerns with displays used at the time. However, today URL shorteners are particularly popular for social media applications. Short URLs are both aesthetically and functionally more beneficial for platforms such as Twitter, where long URLs hamper ease of reading.
What is URL Shortening?
SImply, when you shorten a URL, you will make it simple , small and clean.
Why URL Shortening:
1. Clean and Simple URLs
2. Allows you to Track Links and study your audience
3. Build a Custom Audience using pixels
4. Clean Social Media Posts.
5. Reduce SMS Marketing Costs.
6. Custom Branded Links
and more. follow up on the video.
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